Angler’s Pick Custom Rods has been a self-produced project, where I independently researched, wire framed, designed, and prototype the mobile website.

I began with research, where I delved into the market, user behavior, and competitors to gain a comprehensive understanding of our target audience’s needs. I followed with the wire framing, where I created sketches that offered a visual guide, representing the skeletal framework of the website and its content. I took on the task of creating mock ups where I introduced the early stages of the project in a realistic model of the user interface. Additionally, I created low-fidelity prototypes to test functionality and usability of the website. Finally, I invested time in creating high-fidelity prototypes which where refined versions after the initial testing and review.